I fished it for the first time about two weeks ago...the ice was just out and the water was cooold!!! I fished it like a jig reeeaaal sloooww. When I lifted it up and let it fall it put out a ton of vibration!!! I caught 3 nice fishies and callled it a day!!! I put it in my pool and played with it and it darts side to side when it is burned and even when you barly turn the crank it puts out a ton of vibration. I think it is worth every dime so far....we shall see how it performs in the middle of august!!!